Archive › Market Strategy

AmEx: When Marketing Strategy Goes Bad

This is a cautionary tale for all marketers. You’ve probably seen it — the American Express commercial for their Prepaid Card where the hip woman bites into a translucent blue record. It seems to come on at least three times a day, especially during sporting events. They are also running it on Hulu during food […]

Comments ( 0 )

Marketing 101: The Next Food Network Star

Those who know me well won’t be surprised that I’m slightly addicted to watching The Food Network. I was excited to see that The Next Food Network Star was starting a new season. I was surprised that my reaction to viewing the most recent segment was “This is a great marketing lesson for any business […]

Comments ( 0 )