AmEx: When Marketing Strategy Goes Bad

This is a cautionary tale for all marketers. You’ve probably seen it — the American Express commercial for their Prepaid Card where the hip woman bites into a translucent blue record. It seems to come on at least three times a day, especially during sporting events. They are also running it on Hulu during food […]

Comments ( 0 )

Big Data, Little Data … Who’s Got the Data?

I recently attended an interesting panel discussion put on by our local AMA chapter. The CMOs of four of the largest companies in central Iowa shared their views on a number of topics including what they are doing with “Big Data”. The levels of sophistication in their use of data was surprising. The companies that […]

Comments ( 0 )

Marketing 101: The Next Food Network Star

Those who know me well won’t be surprised that I’m slightly addicted to watching The Food Network. I was excited to see that The Next Food Network Star was starting a new season. I was surprised that my reaction to viewing the most recent segment was “This is a great marketing lesson for any business […]

Comments ( 0 )

What does your marketing really cost?

Adrian Blake of Social Media Contractors recently wrote an excellent post about the true cost of running a social media program. His point: what else could you be doing with the time you are spending on your social media programs and would that time be more profitably spend on other activities. His point was not […]

Comments ( 0 )